NYU Welcome 2022
Extensive Graphics Branding Campaign for NYU
Every year, NYU has hosted a welcome week for all the new and returning students. For my summer internship as a digital strategy assistant, I was tasked to create a branding campaign for the 2022 welcome event.
My Contributions:
Designed the primary logo used on 10+ digital and physical platforms like Instagram, NYU Webpage, NYU Kimmel, etc.
I created logo animations for NYU Instagram Reels, TikTok, and YouTube videos using Adobe Animate.
Designed and organized posting schedules for NYU Welcome 2022 Instagram posts.
Attended daily meetings with NYU faculties for status updates.
Designed NYU Welcome T-shirts worn by 150+ volunteers using Photoshop.
Created every graphic asset 10+ departments across NYU used for their welcome week promotion campaign.
Designed NYU Mobile App’s UI for NYU Welcome 2022 using NYU’s internal CMS.
Compiled a branding guide to maintain overall cohesiveness for NYU Welcome 2022.
NYU Welcome 2022 event using all of the assets - T-Shirts, Banners, Posters, etc.
