楚雨虹 Chu Yu Hong (2D, Horror, Point & Click)

楚雨虹 Chu Yu Hong

2D Horror Point-and-Click Narrative Game that Explores Traditional Chinese Folklore

Horror Narrative Puzzle Game:

Creative Director

Project Lead

Producer

Led the development of "Chu Yu Hong," a 2D horror/narrative game, as the first high-complexity project at Silverjay Studio, showcasing a blend of cultural exploration and innovative gameplay. The game's plot is around a documentary-style cursed film narrative inspired by traditional Chinese folklore to create a unique and culturally rich gaming experience. I drew inspiration from classic point-and-click adventure games like Monkey Island to execute the project within a tight 3-week timeframe for BOOOM, one of China's most significant game jams. Yet to be localized in English.

Designed all UI/UX elements for the game with Photoshop and Illustrator. Created all animations and promotional videos for the game using After Effects and Premiere Pro. Designed and iterated the second level of the demo using Figma and Procreate. Created 10 unique environmental art for 3 Chapters alongside two other artists.

Co-created the core game mechanics/system. Designed gameplay that allows players to engage with the story through 3 different protagonists. Participated in narrative discussion for the overall direction of the game.

Project managed 7 group members using a weekly sprint module on Notion. Designed and wrote project wikis, briefs, and design statements to summarize the project. Negotiated with a Chinese Publisher for a publishing schedule and localization effort (Under NDA).

Launch Trailer

Chu Yu Hong (楚雨虹) is a 2D horror/narrative game disguised as a film directed by newcomer director Ye Ximing, based on a shopping mall that was formerly an orphanage and is a documentary about the yin-yang eye prodigy that flourished back in the day. The film is still being reviewed and circulated in its preview version, which is said to hide many secrets of the orphanage back in the day and is also meant to clear the name of the Prodigy of the Twilight Zone.

Chu Yu Hong is attributed to the Prodigy of the Twilight Zone - an in-game character that roamed the abandoned mall. It is said that the character was named this way because of the last name of the three missing children.

Chapter 1 Gameplay

Introduction Cutscene

My Experiences:

This was a game jam that my team and I had never experienced before. It was three weeks, and we were fully responsible for marketing our project to the judges. As the producer, I created all our marketing materials: captions, trailers, game updates, community interaction, etc. Due to the popularity of this game jam BOOOM, another goal was to create a polished, high-complexity game for potential publishers. From the three weeks I participated in the event, I fostered a small community around the game through my blog (in Chinese). I successfully negotiated with a Chinese publisher by creating a formal pitch deck, funding requests, and design briefs specifically detailing our post-production plans and production timeline. This was the first time that our team and I had fully completed a project from start to finish, and it gave us a lot more experience outside of game development - marketing, finance, legality, etc. and hopefully prepared us all for getting into the industry after we graduate.